Friday 4 January 2008

A real Christmas story? Or a cheap PR trick?

It doesn't take much to get the old Insurance suits excited.

This week, one of our treasured and traditional insurers = Sainsbury’s (and I thought they were grocers) - issued a warning of an increase in home insurance claims from Boxing Day.

Yep - you read that right. Apparently, during December last year, the average value of home insurance claims received by them was £658.28, but on Boxing Day, this average soars to £2,209.31.

Apparently - according to the head honcho at Sainsbury's (one presumes its the bloke off the bacon counter) - over the Christmas period, we are at a higher risk of being burgled or, if we have our home full of friends and family, the chances of something breaking or being damaged can also increase.

My reaction? So what! What does the grocer wish us to do? Skip Christmas all together?

Maybe he should stick to his in-store bakery and tins of beans.

And leave his cheap attempts at getting in the newspapers to the politicians.

Bah humbug indeed!

Mind how you go now.

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